The CloseUp Naija Herbal Gel Launch Event

Closeup, the No. 1 toothpaste brand that really loves “Naija”, has announced the launch of a new herbal variant known as the ‘Close up Naija Herbal Gel’. It has a revolutionary blend of Aloe Vera, which serves as an anti-bacterial agent, Mint leaf extract which gives fresh breath and Lemon extract for white teeth. The new Closeup Naija Herbal gel toothpaste was developed to celebrate the ‘Naija’ spirit. Continue...


The launch event was a Saturday to remember, a night of fun with lots of music, comedy, gifts won and all round naija entertainment!! The event was hosted by the rib cracking Bovi, who made everyone have a great time at the event. There were also comedy performances by Odogwu, Dr Bariyu, the Ventriloquist and even some guests present at the event.



Musical performances at the event included Ile Ijo crooner, May D, the Onileagbon Dance Troupe and the Limpopo King, Kcee. Guests also won Ipads and other fabulous gifts from the activities at the launch.


Speaking at the launch; Brand Building Director, Unilever Nig. Plc, Mr David Okeme, stated that the essence of the Naija Herbal gel toothpaste is to encourage young Nigerians get close naturally, the Naija way. He stated that Nigerians are known as being energetic, resilient, creative, and differentiated in their style. So Closeup created a mix that is not only unique to Nigeria but is an embodiment of the Nigerian spirit.

Also speaking at the launch, the Category Manager, Oral Care, Unilever Nig Plc Oiza Gyang, clearly stated that the new variant will meet the needs of young Nigerians, who want to exhibit their uniqueness as Nigerians and create more opportunities for the youths to get closer and express themselves more confidently.

The Launch of the herbal Gel was tagged ‘Natural Naija’, as it provided a platform where Nigerians can clearly state what makes them a Nigerian.
Also speaking at the event, Tolu Dima–Okojie, said Close Up has been brightening up the smiles of Nigerians since its launch in 1975 and quickly rose to be the undisputed market leader in Nigeria. Close Up is committed to improving the oral health hygiene of Nigerians and the new Closeup Naija Herbal Gel toothpaste, is another way of showing this.

With this new offering, Nigerian’s have a chance to truly experience the benefits of a revolutionary herbal toothpaste, created specifically for the Nigerian youth.
See below pictures from the event…

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Personality of The Week : Victor Olaiya

Victor Olaiya

Birthnames: Victor Abimbola Olaiya

Origin: Ekiti State

Olaiya was born on 31 December 1930, in Calabar, Cross River State, the 20th child of a family of 24. Dr Victor Olaiya, is a Nigerian trumpeter who plays in the highlife style.

Though extremely famous in Nigeria during the 1950s and early 1960s, Olaiya received little recognition outside his native country.Olaiya's music bridges between Ghanaian highlife and what would become Afrobeat.

His musical style was influenced by James Brown, with horn parts harmonized in Brown's style, as opposed to the mostly unison lines of Afrobeat.

In 1954 Olaiya formed his own band, the Cool Cats, playing popular highlife music. His band was chosen to play at the state ball when Queen Elizabeth II of the United Kingdom visited Nigeria in 1956, and later to play at the state balls when Nigeria became independent in 1960 and when Nigeria became a republic in 1963.

In July 2013, Victor Olaiya released a music video remix of Baby Jowo(Baby Mi Da)with 2face idibia and was received with much acclaim.